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Executive Programmes
Marketing Management For Non-Marketing Managers
This seminar provides
non-marketing managers with an overview of marketing and how it impacts overall business
strategy. The objective is to enable you to participate more fully in the marketing
efforts of your organization.
By attending this seminare, you
will:
develop a better understanding of
marketing and how it affects business strategy.
become more fluent with the key
concepts, planning needs, activities, language and tools of marketing.
bring a more customer-focused,
market-driven emphasis to your activities.
gain insights into your
customers' perspective.
Seminare Topics:
Corporate strategy and the role
of marketing.
Customer focus:
marketings' impact on the organization.
Developing marketing
direction: market and corporate analysis, setting measurable objectives.
Positioning and the marketing
mix: market segmentation, targeting, niche markets, "the 4 P's".
A perspective on industrial
marketing.
Developing a marketing
communications strategy: positioning, analysis of features vs. benefits.
Delivering the message:
mass vs. direct marketing, media advertising, collateral materials, achieving synergy.
Public, community and media
relations.
Market research.
Schedule
Date: October 26 and 27, 1998.
Price: $600.00 per seat.
Seats are limited. Contact
the Centre for Leadership and Technology for further information. |
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Up coming UBC Executive seminar programs:
Personal
Communication Skills for Managers
Essential
Management Skills
Management
Skills for Technical Professionals
Presentation
Power
Strategic
Dynamics of Negotiations
The Skillful
Negotiator
Financial
Statement Analysis For The Non-Accountant
Marketing
Management For Non-Marketing Managers
Effective
Grievance Handling
Strategic
Marketing
Leading High
Performance Work Teams
The Creative
Leader
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