Marketing Management For Non-Marketing Managers
This seminar provides
non-marketing managers with an overview of marketing and how it impacts overall business
strategy. The objective is to enable you to participate more fully in the marketing
efforts of your organization.
By attending this seminare, you
develop a better understanding of
marketing and how it affects business strategy.
become more fluent with the key
concepts, planning needs, activities, language and tools of marketing.
bring a more customer-focused,
market-driven emphasis to your activities.
gain insights into your
Corporate strategy and the role
marketings' impact on the organization.
direction: market and corporate analysis, setting measurable objectives.
Positioning and the marketing
mix: market segmentation, targeting, niche markets, "the 4 P's".
A perspective on industrial
Developing a marketing
communications strategy: positioning, analysis of features vs. benefits.
Delivering the message:
mass vs. direct marketing, media advertising, collateral materials, achieving synergy.
Public, community and media
Date: October 26 and 27, 1998.
Price: $600.00 per seat.
Seats are limited. Contact
the Centre for Leadership and Technology for further information.
Up coming UBC Executive seminar programs:
Communication Skills for Managers
Skills for Technical Professionals
Dynamics of Negotiations
Statement Analysis For The Non-Accountant
Management For Non-Marketing Managers
Performance Work Teams